Telco Data Monetization

Accelerate your data monetization revenues and provide Location Intelligence by applying spatial analytics to your mobile network event data with CARTO. Impress your clients across all sectors in pre-sale and post-sale by delivering visualizations which bring to life the business insights created by telecommunications data.

Client Challenge

Telefónica's specialist Big Data unit, LUCA, wanted to visualize billions of anonymized and aggregated mobile data events to gain insights on commuting patterns in the city of Madrid.

CARTO’s Solution

CARTO Builder allowed LUCA's Big Data team to bring origin destination matrixes to life, using widgets to isolate certain OD pairs - allowing them to identify high potential areas for car sharing and new public transport routes.