Audience Analysis

Analyze, understand and target your customers using demographic and socioeconomic spatial analytics. Make your campaigns more data-driven, accelerate your conversion rates through location and find new opportunities to boost revenues - online or offline.

Client Challenge

Twitter wanted to tell their stories through location data - making it easy for their audience to understand the social trends that can be extracted from geolocated tweets around the US during major events like the Superbowl.

CARTO’s Solution

CARTO's web-based drag and drop analysis tool makes it easy for business users to create these visualizations fast - bringing breaking news or trends to life in a matter of minutes.